The Real Estate Auction Myth
Wednesday, August 1st, 2007There has been alot of attention paid in Chapel Hill to some high profile real estate auctions. The Hilltop House at 740 East Franklin Street was the subject of a recent article in the Chapel Hill News. What the article didn’t mention because of early printing deadlines, is that not a single qualified bidder showed up. Many people think of an auction as a last resort when a property isn’t selling. But there are so many other options other then tagging the property as “up for auction.” With the unfortunate alternative as in this case, that locals have seen the sign, the article and know that the house did not generate any interest.
The price is the first thing that should be reevaluated and that should be throughout the sales process. A good realtor will have a sensible price from the start and with a good marketing plan that includes print and internet advertising, staging, and reasonable home improvements the home should attract attention from local realtors and buyers. Their feedback is instrumental in tweaking the home’s interiors/exteriors, marketing and price.
For more information about selling your Chapel Hill home, contact Reg Morgan, your Chapel Hill realtor. Take a look at the current Chapel Hill MLS listings to see what is for sale now.
